May 282007
This sums up, the key elements of the business, and may include:
- what the product or service is
- the market it is aimed at
- why they will buy it
- what the result will be
- key reasons for success
- barriers to entry to the market
- risks and how they will be managed
- strategic objectives
- potential for growth
- key strecths of the management team
- summary financial projections
